Build the Moat · Pilot cohort · Starts October 14

Six weeks to marketing that actually runs.

For creators, solopreneurs, and the one person doing marketing for a small business. You know it matters. It keeps getting pushed to tomorrow. In six weeks, live, we build it together: what to say, where to say it, and how to tell what's working.

Live
Tue & Thu
7:30–9:00 pm CT
First session
Thursday,
October 15
Can't make it?
Every session
is recorded
Pilot price
$99
normally $497
Who it's for

You don't have to be a natural creator.

Most people in this program aren't. They're good at what they do and busy doing it. They just need a plan they'll actually follow.

You're doing ten jobs.Marketing is one of them, and it's the one that keeps sliding to tomorrow.
You post, but it's random.Some weeks you show up, some you don't, and you can't tell what's working.
You've tried AI for posts.It saved time, but it didn't sound like you, so nobody cared.
You want it to pay off.Not likes. Replies, sign-ups, and sales you can actually count.

Probably not for you if you already have a marketing team, or you're looking for hacks to go viral.

What you'll build

One step a week. Something real by Friday.

Each week is one step of the Margo Method. You don't leave with notes. You leave with things that are live and working, set up in Margo OS so they keep going after the six weeks.

Week 1
Say who you help
Marketers call this "positioning."

One clear sentence: who it's for, and why you. If someone can't get that in 3 seconds, they scroll.You leave with: your one sentence, tested on real people

Week 2
Sound like yourself
Your "brand voice," minus the jargon.

How you talk, what you'd never say, and the proof that you're good at this. Decided once, so every post gets easier.You leave with: a one-page guide to how you sound

Week 3
Pick your two places
Your "channels."

You don't need to be everywhere. Find the two places your people already hang out, including group chats and DMs, and start there.You leave with: two channels chosen and your first post live

Week 4
Give people a reason to come back
Turning posts into a habit.

One repeatable thing people look forward to, so you're not starting from a blank page every time.You leave with: four weeks of posts planned, two published

Week 5
Make one clear ask
What marketers call "conversion."

The one next step you want people to take, written the way you talk, and tracked so you can see who takes it.You leave with: a sign-up or offer page, live and tracked

Week 6
Turn customers into word of mouth
Retention and referrals.

The moment after someone buys is your best marketing. Design it on purpose, then show the group your before and after.You leave with: a follow-up plan and your Demo Day walkthrough

When we meet

Two evenings a week. Recorded if life happens.

Showing up at the same time every week is hard. We know. Come live when you can, because that's where the momentum is. When you can't, the recording is waiting for you.

Tuesdays

Learn the step

7:30–9:00 pm CT · 90 minutes

The week's step, explained plainly, with a real example from a real business. You start the work before you log off.

Thursdays

Build it together

7:30–9:00 pm CT · 90 minutes

Bring what you made. A few people share their drafts, the group reacts, and everyone leaves with one thing to fix.

Every session is recorded.

Recordings go into your Margo OS workspace after each session, so you can catch up on your own time and still ship that week's piece. First live session: Thursday, October 15.

Join

Two ways in.

The pilot is the first run. You get it at the lowest price it will ever be, and in return you tell us honestly what worked. After that, doors open once a quarter.

Pilot · Enrolling now

The first run

Starts October 14 · first live session Thu, Oct 15

$99
one time · normally $497
  • Six weeks, live Tuesdays and Thursdays, 7:30–9:00 pm CT
  • Every session recorded
  • Two months of Margo OS Pro free
  • In return: honest feedback and a short interview about your results
Join the pilot · $99 →

Secure checkout with Stripe. You'll get onboarding details by email before the first session.

Next season · January

Each season

Next season starts January 12

$497
per person
  • The full six weeks, live and recorded
  • Two months of Margo OS Pro free
  • Monthly alumni office hours
  • Waitlist hears first when doors open
Join the waitlist
Who's teaching
Paige Hewlett
Founder, Margo Labs

I've run marketing for companies in fintech, e-commerce, biotech, and energy, usually as a team of one. I built Margo because I wanted the system I kept rebuilding by hand.

I'm also running this exact method, in public, on my own small business, Whole Herd Press. You can watch what's working, and what isn't, every week.

Follow along on Founding Margo →

Questions

The honest answers.

What if I can't make it live?

Every session is recorded and posted to your workspace. Watch it when you can, do that week's step, and post your work for feedback. Come live when you're able. It's where the momentum is, but it's not required.

How much time does it take?

Three hours live each week (two 90-minute sessions), plus an hour or two doing the work. Every step is sized for someone running a business at the same time.

I'm not a "content person." Is this still for me?

Yes. Most people here aren't. We go one small step at a time, in plain words, and Margo OS drafts in your voice so you're never starting from a blank page.

Do I need Margo OS already?

No. Your workspace is set up for you, and two months of Margo OS Pro are included. After that, stay on at the founding rate or drop to the free plan.

What time zone are the sessions in?

Central Time: 7:30–9:00 pm CT is 8:30 pm Eastern and 5:30 pm Pacific.

Can't join this round?

Get first word when the January season opens.

One email when doors open, plus the weekly Margo Method piece: one idea, in plain words, you can use that week.

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