Community is genuinely useful on its own. Pro opens the full operating system, at a founding rate locked for life. Studio handles multi-brand work for fractional operators.
Month-to-month, cancel anytime. Pro pricing starts at $9.99/mo and rises $10 for every 10 operators who join, capped at $99.99/mo.
For operators just getting their POV onto the page.
For operators ready to put the system in motion.
For operators managing multiple brands in parallel.
Create your workspace, bring your strategy in, and run your next piece through the system instead of around it. Start free, or lock in the founding rate for life.
It's how we reward the people who show up first. Every 10 operators, the price goes up $10 — starting at $9.99/mo and holding at a $99.99 ceiling. Whatever rate you join at is yours for life.
Locked for life from the day you join.
Today's rate, locked for life. The price only goes up from here — never down. Your rate stays as long as you stay (and for 12 months after, if you ever pause).
Real feedback. Real usage. Early members shape product scope through direct input. We don't ask for testimonials — we ask for honesty about what works and what doesn't.
There's no upgrade pressure. Most operators stay in Community for a quarter before moving to Pro. Studio is only worth it once you're actively managing three or more brands.
You haven't shipped consistently yet. You need the playbook more than the operating system. Twelve weeks of First 90 Days content will move you further than any tool.
“I'm just starting to figure out my POV. Margo would be overkill.”
You're shipping. You have an audience. The bottleneck is real. You need the operating system, not the playbook. The founding rate makes the math easy.
“I'm behind on content every week. I need a system, not another tool.”
You're a fractional CMO, advisor, or portfolio operator managing 3+ brands in parallel. The cross-brand isolation alone justifies the price.
“I run four brands. Margo across all of them, no context bleed.”
Community is the playbook and light tools, Pro is the full operating system, Studio adds the multi-brand workspace.
| Feature | CommunityFree | Profrom $9.99/mo | StudioBy request |
|---|---|---|---|
| Strategy & brand | |||
| Strategy Module · full | − | ✓ | Per brand |
| Strategy Wizard | First session | ✓ | ✓ |
| Brand Inputs editor | Worksheet only | ✓ | Per brand |
| Monthly strategy review prompt | − | ✓ | ✓ |
| Content pipeline | |||
| Idea Lab (signal-driven) | − | ✓ | ✓ |
| Brief stage · brand-anchored | − | ✓ | ✓ |
| Repurpose · multi-channel | − | ✓ | ✓ |
| Schedule · handoff to your tool | − | ✓ | ✓ |
| Calendar · scheduled artifacts + campaign windows | − | ✓ | ✓ |
| Operating Loop | |||
| Activity Stream | − | ✓ | ✓ |
| Outcome attribution | − | ✓ | ✓ |
| Drift detection | − | ✓ | ✓ |
| Measurement | |||
| Channels · budget, spend, blended CAC | − | ✓ | Per brand |
| Performance health cards (CAC, CLV, churn) | − | ✓ | Per brand |
| Funnel + attribution | − | ✓ | Per brand |
| Retention cohorts | − | ✓ | Per brand |
| Daily pulse + email/Slack digests | − | ✓ | ✓ |
| Connectors · Beehiiv live; Stripe, GA4, HubSpot on request | − | ✓ | ✓ |
| Community & support | |||
| First 90 Days playbook | ✓ | ✓ | ✓ |
| Directory listing | Browse only | ✓ | ✓ |
| Directory reviews (member-verified) | Read only | ✓ | ✓ |
| Directory · member-exclusive offers | − | ✓ | ✓ |
| Resources · savings + tracked redemptions | − | ✓ | ✓ |
| Curated tool stacks | ✓ | ✓ | ✓ |
| Margo trainings | Tier-gated | Tier-gated | Tier-gated |
| Office Hours | Monthly public | Weekly | Weekly + Studio sessions |
| Network · referral share | − | 20% | 20% |
| Studio-only | |||
| Multi-brand workspace | − | − | ✓ |
| Per-brand data isolation | − | − | ✓ |
| Portfolio analytics | − | − | ✓ |
| 1:1 onboarding | − | − | First 3 brands |
More in the full FAQ.
The rate you see at checkout locks in when your first payment goes through — and pricing only rises from there ($10 for every 10 members who join), so today's rate is always the lowest it'll be. As long as you stay subscribed, your rate stays. If you cancel and rejoin within 12 months, it's preserved; after that you'd rejoin at the current rate (capped at $99.99/mo).
Yes — Pro starts with a 7-day free trial. You add a card at signup and aren't charged until the trial ends. Your founding rate is claimed when the trial converts.
Yes. Month-to-month, no contract, no cancellation fee. Cancel in one click from your account settings. Your access continues through the end of the current billing period.
If you cancel, your locked rate is preserved for 12 months in case you come back — we're not punishing you for trying it.
Annual billing is on the roadmap with a small discount (roughly two months free vs. monthly). Because your monthly rate is locked for life, the annual discount is less meaningful — your monthly rate is already the lowest you'll ever pay.
Studio is priced by request, scoped to your brand portfolio. Request access from the Studio tier above with your email and we'll follow up to size the right plan for the number of brands you're running.
You can add or remove brands anytime. Removing a brand archives its data — you can restore it within 90 days if you re-add the brand. After 90 days, archived data is permanently deleted.
Yes. Your locked Pro rate carries over as a credit toward your Studio plan. Request Studio access and we'll scope the move with you.
If you later downgrade from Studio back to Pro, your locked Pro rate resumes.
Yes. 30-day money-back guarantee for new members, no questions asked. After 30 days, we don't refund prorated portions of a monthly billing cycle — but you can cancel anytime to prevent the next charge.
For Studio members, the 30-day guarantee applies to the base subscription. Additional brands added mid-month are prorated and refunded on cancellation.
You keep full access until the end of the period you've paid for. You can download everything (Architecture, strategy, work, activity, and performance data) as JSON or Markdown from Settings → Profile anytime, including after your membership ends.
We keep your data for 90 days after your membership ends. Rejoin in that window and everything is exactly where you left it. Want it deleted sooner? Just ask.
Not yet. One Margo account = one human user. Studio supports multiple brands per single user (fractional CMOs, portfolio operators), but not multiple users per brand.
Team seats are on the roadmap. If you're an agency considering Margo for client work, get in touch — we want to learn from those use cases before building the seat model.
Members lock in today's rate for life and get direct input on product scope.