You know your work cold. The trouble is that the words you use for it make sense to you, not to the person buying. Answer five questions below and you’ll leave with three content pillars, each with three post starters written from your own answers.
Write the way you’d talk to a friend. Short is fine. Your answers stay in this browser tab; nothing is saved or sent unless you choose to send it below.
The thing you spot right away because you’ve seen it a hundred times. Example, a bookkeeper: "Half their 'business expenses' are really owner draws."
Feeds: What I seeWrite the question the way they say it, not the way you’d label it. Example, a ceramicist: "Can these go in the dishwasher?"
Feeds: What I seeThe mistake, the shortcut, or the bad advice they tried first. Example, a leadership coach: "They send the new manager to a two-day course and call it done."
Feeds: What I believeThe opinion you’d defend over dinner. Example, a furniture maker: "A table should cost more than a sofa."
Feeds: What I believeUse their words, not yours. A client's text or review is perfect here. Example, a fractional CFO: "Founders at about $2M. They stop checking the bank balance before every decision."
Feeds: What changesA pillar is a topic you’ll come back to again and again. Rotate through these three and every post teaches, takes a stand, or proves it works. Edit the starters into your own words before you post.